everydrop
the oasis
the challenge/big idea
do more with fresh, filtered water.
Everydrop produces refrigerator water filters to reduce contaminants and offer clean, fresh-tasting water in the comfort of your own home. We found that Everydrop lacks brand recognition, and not a lot of people find interest in the concept of water filters. They just pick out what is least expensive.
Our goal was to make the brand more appealing in a trendy way. The home is our oasis in a desert. It is where we return for safety and comfort. Our kitchen provides a space for us to nourish ourselves. And our fridge is at the center of it all.
